I recently had the pleasure of photographing a brand new product for Sleepathy, a Bluetooth eye mask. My main goal was to capture the essence of the product and make it relatable to potential buyers. I achieved this by shooting with both male and female models to showcase the eye mask's versatility.
The shoot took place in a variety of locations throughout the home, where we played with different lighting techniques to highlight the unique features of the eye mask. I also experimented with various angles to capture the product's functionality and comfort. The models were styled in comfortable clothing, giving the shoot a cozy and relaxing feel.
I made sure to focus on the eye mask's key selling points, such as its Bluetooth connectivity and ease of use. By showcasing these features in the photographs, I aimed to create a connection between the product and the viewer, making them feel excited to try it for themselves.